Explore life! And have a bit of fun along the way.
We would like to inspire you to savour life's pleasures. Either enjoying moments with friends and family, setting off on an adventure or recovering from an activity, the experience is better with a great bottle of beer in your hand. Upgrade your journey and open up a Grailee's.
What is life without an adventure? That's what we thought.
Koen is a passionate beer lover and has been working professionally in the beer industry for many years. Whilst drinking the Hefeweizen beer in a sun chair after a day of hitting the slopes, he started thinking. He was amazed that this great beer is so hard to find in Belgium, the beer country of the world. The seed to do something with this was planted.
As father as daughter, and when Charlotte became of legal drinking age, she also started to enjoy this tasty and refreshing brew. Once she graduated and had her first working experience, her entrepreneurial and young spirit surfaced.
It didn't take long before they decided to join hands and to start on a journey together. Bringing the traditional Hefeweizen to life through Belgian craftmanship and local ingredients and adding a modern, adventurous and international touch to it.
Appealing to all that want to explore life, take on new experiences and have some fun. Nothing less, nothing more.